We've Changed How FounderCatalyst Pricing Works: Here's What's New (Spoiler: It's Great for You)
For the last few years, FounderCatalyst has run on one simple idea: a single fixed price of £1,495 (excluding VAT) covered everything you needed to close a funding round - legal paperwork, (S)EIS advance assurance, a data room, and unlimited changes along the way. It was straightforward, and a lot of you told us that was exactly why you chose us over a law firm or a percentage of raise competitors.
We've now rebuilt our pricing from the ground up, and it's a bigger shift than a simple price change. You can still pay a one-off fee if that's all you need, and it's now cheaper than before, down from £1,495 to £1,450. But you also have a new option: an annual subscription that covers unlimited use of our fundraising tools, which works out even better value if you're raising more than once a year. Here's what's changed and why.
From 'pay per round' to 'pick a plan'
Previously, every founder paid the same £1,495 flat fee each time they ran a funding round. Our new model introduces three new annual subscription tiers:
Launchpad, at £995 a year (ex VAT), is built for founders raising up to £100,000 in a year. It includes unlimited ASAs, agile rounds and priced rounds within that cap, plus (S)EIS advance assurance and compliance certificates.
Core, at £1,995 a year (ex VAT) and marked as our most popular plan, includes everything in Launchpad but removes the £100,000 fundraising cap entirely. Raise as much as you like, as many times as you like, for one annual fee.
Accelerate, at £2,995 a year (ex VAT), includes everything in Core & Launchpad, plus unlimited EMI and unapproved share option schemes, which sit outside the other two tiers.
If you'd rather not have a subscription, you can still buy what you need individually. A single ASA, agile round, full priced round, or share option scheme is now £1,450 + VAT, each sold as a year of unlimited use of that specific product, rather than a one-off fee for a single round as before.
What's included, and what's changed about (S)EIS and share options
(S)EIS advance assurance and compliance certificates haven't changed - they're still included at no extra cost, whether you're on a subscription or buying an individual product.
The real difference between subscribing and buying individually is what happens when you use more than one fundraising product in the same year. Buy individually and you pay £1,450 for each product type you use - an ASA, a priced round, an agile round - separately. Subscribe to Core, and all three are covered under the one £1,995 annual fee.
Share option schemes (EMI and unapproved options) have moved. They're now bundled free into the top Accelerate tier only. Everyone else, including Launchpad and Core subscribers, pay £1,450 a year separately if they want to set one up.
What's included with everything, regardless of plan
Whichever route you choose, every plan and every individual product comes with the same underlying platform: (S)EIS advance assurance, compliance certificates, cap table management, online signing, an Intelligent Data Room, 1:1 expert support from our team of exited founders and investors, and our new investor-facing tools including a Boost page to put your raise in front of investors, the FounderCatalyst Verified badge, and our Sources of Funding Guide.
Why we've made the change
Many of our customers are no longer doing a single round. They're running agile top-up rounds, ASAs, and share option schemes across the year as they grow. Under the old one-price-per-round model, that meant paying £1,495 every time.
Under the new model, a founder doing several of those things in a year can come out significantly ahead on a subscription. Our own numbers show a founder raising via ASAs, then a priced round, then setting up a share scheme would have paid £4,350 individually, versus £2,995 on the Accelerate subscription.
If you're only doing one thing this year, our individual products are still there, and at £1,450, they're cheaper than our old £1,495 fixed price.
As before, we're still committed to giving customers a straightforward pricing structure. That means no hidden fees, and no percentage of investment that you raise.
Not sure which route suits you? Our new pricing calculator asks two quick questions about what you're planning to do. Whether it's raising via ASA, running an agile or full priced round, setting up share options, or getting SEIS/EIS advance assurance, our tool will point you to the most cost-effective option.
View the full pricing breakdown →
The changes at a glance
- New annual subscription tiers replace the single flat fee: Launchpad (£995/yr, capped at £100k raised per year), Core (£1,995/yr, no cap), and Accelerate (£2,995/yr, no cap, includes share options). All billed yearly rather than per round.
- Pay-as-you-go pricing has changed shape: Individual products (ASA, agile round, full priced round, or share option scheme) are now £1,450 + VAT each, sold as a year of unlimited use of that one product, down from the old £1,495 one-off fee, but no longer a 'one round, one payment'.
- (S)EIS advance assurance and compliance certificates are unchanged: still included free, whether you subscribe or buy individually.
- The real difference is mixing and matching: subscriptions let you use multiple fundraising products (ASA, agile, priced round) under one annual fee; buying individually charges £1,450 per product.
- Share option schemes (EMI/unapproved options) are included free in the top Accelerate tier. For anyone buying individually, this will be £1,450/year for this separately.
- New & updated tools bundled at no extra cost, across every plan: cap table management, online signing, Data Room, 1:1 expert support, our new Boost page, FounderCatalyst Verified status, and our Sources of Funding guide.
- Our new interactive pricing calculator helps you choose the most cost-effective plan or product based on what you're actually planning to do this year.
