Brand assets and conventions

Name

We are "FounderCatalyst", a single word with a capital F and a capital C. Our company name is FounderCatalyst Ltd, but we generally use FounderCatalyst as our brand name. Please don't write it as Foundercatalyst, but if it needs to be all in capitals to fit in an all uppercase title, that's fine.

Conventions

We thought it useful to document conventions used on this site for consistency:

• "Start-up" rather than "Start up" or "Startup"
• "Advisor" rather than "Adviser"
• SSA = "Subscription and Shareholders' Agreement"
• "Founder Collaboration Agreement" rather than "Founders"

Logo

Our logo is always the icon plus the text Founder and Catalyst as rendered in the images below. Please don't try to change it to unsupported colours, or putting the Founder and Catalyst on a single line or anything. The logo is to be used as is.

For use on light backgrounds

For use on dark backgrounds

For use when monochrome is desired

Icon

If there is little space available or the display/print size wouldn't support the full logo while maintaining text readbility, the icon can be used by itself. Please don't try to change it to unsupported colours, rotating it to be vertically aligned or anything. The icon is to be used as is.

For use on light backgrounds

For use on dark backgrounds

For use when monochrome is desired

Colours

Our core brand colour is Endeavour #316097 and the secondary highlight colour is Summer Sky #31C2DE.

Terms of use

Just a quick friendly legal reminder that these graphics are proprietary and protected under international intellectual property laws.

Do

Use plenty of space around FounderCatalyst's logo or icon. The image should be as big or small as needed, but it should be legible and not bunched up against other things.

Don't

Alter the provided graphics or files in any way.

Use our brand assets or name in a way that implies a relationship, affiliation, or endorsement by FounderCatalyst of your product, service, or business.

Use these graphics or our name as part of your own product, business, or service's name.

Combine these graphics with any other graphics.

If you want to do any of these things, you must contact us first to obtain written consent.

Download

We have a zip available of our logos and icons available in various formats (PNG, JPEG and SVG) for you to download, along with a PDF of our brand guidelines.