Female Founder Friday: In Conversation with Sabrina Fox, Founder of Good Girl to Goddess & Fox Legal Training

This week, we’re thrilled to spotlight a founder who is as strategic as she is soulful—Sabrina Fox, the inspiring woman behind Fox Legal Training and Good Girl to Goddess. With one foot in the high-stakes world of leveraged finance and the other in transformational coaching, Sabrina’s dual ventures reflect the full spectrum of her journey: from corporate lawyer to conscious leader.

Through Fox Legal Training, she brings practical legal clarity to finance professionals, and through Good Girl to Goddess, she helps women break free from burnout, people-pleasing, and societal conditioning to reclaim their innate power. Sabrina’s story is raw, real, and a beautiful example of what happens when you stop asking for permission and start following your truth.

I, FC, sat down with her to unpack how she got here, the lessons she’s learned, and why she’s on a mission to rewrite the rules—for herself, and for every woman still stuck in the ‘good girl’ role.

Personal LinkedIn – Sabrina Fox

FC: Sabrina, you’re the founder of two very different businesses—how did that come about?

SF: My career started in finance law—seven intense years doing complex deals with private equity sponsors. But I wasn’t fulfilled. I stayed because it was the “right” path—prestigious, respected—but I was miserable. Eventually I transitioned into startup environments, still within finance but with a more agile, purpose-driven feel. That gave me the experience and confidence to found the European Leveraged Finance Association, a nonprofit trade body I ran for five years.

That experience of building something from scratch gave me the courage to step into entrepreneurship fully. I launched Fox Legal Training to make the legal side of leveraged finance more accessible and practical. I love making complex topics feel clear.

At the same time, I was going through profound personal transformation—grief, burnout, and a real reckoning with the life I’d built. That’s what sparked Good Girl to Goddess. It’s a totally different space—empowerment, mindset, energy—but it’s deeply aligned with who I am. It’s about helping women move from the performance of perfection into the joy of authenticity. So now I split my time between the two. They challenge me in different ways, and I love that.

FC: You mentioned grief—what happened that made you re-evaluate?

SF: I lost my son’s father last year. We were no longer married, but we were very close, and I was with him during his final hospital stay. He said something that stopped me in my tracks: “If I get through this, I’m going to do everything differently.” But he didn’t get through it—his body couldn’t recover.

That was my wake-up call. I was running a nonprofit I had created and loved, but I had fallen back into a 9-to-5 structure. I felt it was time to leave 18 months before I actually did. But I stayed—because of the mortgage, the pension, the fear. Sitting beside someone who no longer had the time to change made me realise I still did.

Two weeks later, I resigned. Six months later, I had handed over everything. It was terrifying. But also exhilarating. And it confirmed for me how important Good Girl to Goddess was—not just as a programme, but as a way of living.

FC: What do women typically experience in your Good Girl to Goddess programme?

SF: Transformation, honestly. We start by giving them back time—just 15 minutes a day of intentional space, which sounds small, but it’s revolutionary for women who are used to giving everything to everyone else.

That time becomes the wedge that cracks open the door to remembering who they are. From there, we work through unlearning the three Ps—pleasing, performing, and proving—and replacing them with practices that bring women into deeper connection with their bodies, boundaries, and brilliance.

Some leave careers. Some find their voice for the first time. Others reconnect with creativity or sensuality or joy. It’s different for everyone, but the outcome is the same: they come home to themselves.

FC: Let’s talk about fundraising. You raised for Fox Legal Training—how was that experience?

SF: Brutal at first! I wanted to raise from women only—I had this beautiful vision of women owning part of my business, creating wealth through startup investment like I had. But I hit a wall. The message I kept getting was, “I don’t have the money to invest.” So I stopped asking. Over time I realised that it wasn’t a lack of resources—it was a lack of self-belief.

That fed into my own self-doubt. I started shrinking. I stopped asking. I tried to bootstrap everything. By the time I came back to fundraising with renewed confidence, I found that the people who ended up investing had been willing from the start—I just hadn’t asked them properly.

I wasn’t owning my vision. That was a painful but necessary lesson.

Now I coach other women through this in Good Girl to Goddess. Fundraising isn’t just about money—it’s about self-worth, conviction, and owning your power in the room.

FC: Have you faced any barriers as a female founder?

SF: Absolutely. Some of them are visible—like being the only woman in the room, or having your ideas dismissed because they don’t “fit the model.” But the bigger ones are internal. The good girl script says: Don’t ask for too much. Don’t be too loud. Be grateful, not ambitious.

Unlearning that is hard work. That’s why I tell the women in my programmes: I’m doing this work with you, not for you. I haven’t graduated. I’m still peeling back the layers. But I’m no longer apologising for taking up space. And that, in itself, is a revolution.

FC: What’s the most rewarding part of running your businesses?

SF: With Fox Legal Training, it’s seeing someone walk away from a session feeling empowered, not intimidated, by legal documents. It’s practical but meaningful—because knowledge is power, especially in finance.

With Good Girl to Goddess, it’s watching women remember who they are. When a woman sets a boundary, changes her life, or just laughs again for the first time in years—it’s electric. That ripple effect is why I do this.

FC: What advice would you give to women starting out?

SF: Start before you feel ready. Ask for help. And trust that your lived experience is enough. You don’t need to wait for a qualification, a mentor, or the perfect branding. You need to start.

And surround yourself with women who get it. Build your ecosystem. Not just for strategy, but for sanity. Entrepreneurship is hard. Doing it in isolation is even harder. Community is not optional—it’s the thing that gets you through the hard days.

FC: What’s next for you?

SF: With Fox Legal Training, we’re further building out our scalable content—on-demand courses, partnerships, and international expansion. We want to take our training to a broader audience and serve our existing clients even better.

And Good Girl to Goddess is evolving into retreats, a podcast, and—fingers crossed—a book. I’m also developing a business-building track specifically for women who are ready to launch something of their own. I believe the world changes every time a woman decides to back herself. So I’m creating the space for that to happen, over and over again.

FC: That’s such a powerful vision. Thank you so much, Sabrina—it’s been a joy.

SF: Thank you. These conversations are the revolution too.

Website: https://www.ggtg.me
Personal Linkedin: https://www.linkedin.com/in/sabrina-fox-45b29b7b/
Company Linkedin: Good Girl to Goddess | Fox Legal Training

Author: Gideon Stott, Digital Marketing Executive at FounderCatalyst