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An option is a contractual right for one or more parties to require another or others to undertake a specified action.

Option pool

A option pool is a collection of the business's shares put aside to give to directors, employees and, potentially, advisors.

Ordinary Shares

Ordinary shares are the basic/default class of share in a company, giving their holder(s) standard voting, income and capital rights. They will sit under any priority rights of “preference shares” the company may also have issued.


Outreach is a marketing facility beyond social media and search engine optimisation, that aims to build business awareness among people who could help the company.