- Market Opportunity
A market opportunity is a customer need that a business can use to grow and which competitors' products or services aren't fully addressing.
- Most Favoured Nation
A Most Favoured Nation, or "MFN", provision results in no shareholder getting better treatment than another . This is often seen in ASAs.
Business valuers use a multiplier to multiply the company's profits to show its value. For example, a multiplier could be 1, 2, or 3, which means the valuer could multiply one of the numbers by the business's earnings before interest and taxes (EBIT) to get a valuation.