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Glossary

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Market Opportunity
A market opportunity is a customer need that a business can use to grow and which competitors' products or services aren't fully addressing.
Minimum Viable Product a.k.a. MVP
A Minimum Viable Product, or "MVP", is a basic product version that is useful enough for customers. However, the creators can improve it in the future. Company founders often use a Minimum Viable Product to get feedback from initial customers for adapting the product in the future.
Most Favoured Nation
A Most Favoured Nation, or "MFN", provision results in no shareholder getting better treatment than another . This is often seen in ASAs.
Multiple
Business valuers use a multiplier to multiply the company's profits to show its value. For example, a multiplier could be 1, 2, or 3, which means the valuer could multiply one of the numbers by the business's earnings before interest and taxes (EBIT) to get a valuation.
MVP a.k.a. Minimum Viable Product
A Minimum Viable Product, or "MVP", is a basic product version that is useful enough for customers. However, the creators can improve it in the future. Company founders often use a Minimum Viable Product to get feedback from initial customers for adapting the product in the future.

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