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Reference
Funding glossary
Definitions for the most common terms founders run into when raising funds. Tap a letter to jump straight to it.
- Market Opportunity
- A market opportunity is a customer need that a business can use to grow and which competitors' products or services aren't fully addressing.
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Minimum Viable Product
a.k.a. MVP
- A Minimum Viable Product, or "MVP", is a basic product version that is useful enough for customers. However, the creators can improve it in the future. Company founders often use a Minimum Viable Product to get feedback from initial customers for adapting the product in the future.
- Most Favoured Nation
- A Most Favoured Nation, or "MFN", provision results in no shareholder getting better treatment than another . This is often seen in ASAs.
- Multiple
- Business valuers use a multiplier to multiply the company's profits to show its value. For example, a multiplier could be 1, 2, or 3, which means the valuer could multiply one of the numbers by the business's earnings before interest and taxes (EBIT) to get a valuation.
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MVP
a.k.a. Minimum Viable Product
- A Minimum Viable Product, or "MVP", is a basic product version that is useful enough for customers. However, the creators can improve it in the future. Company founders often use a Minimum Viable Product to get feedback from initial customers for adapting the product in the future.













