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Glossary

a b c d e f g h i j k l m n o p q r s t u v w x y z
General meeting

A formal meeting of a company’s shareholders.

General Partner a.k.a. GP

A General Partner is a manager of a venture fund. They analyze potential deals and make the final investment decision. General partners get paid through management fees and carried interest.

See also: Limited Partner
Go To Marketing Strategy

A go-to-market strategy is a detailed plan outlining the steps a business can take to engage with, and persuade, customers to buy their service or product. A go-to-market strategy aims to get a company ahead of the competition.

GP

Alias of General Partner

Grant

A grant is an amount of money a public, private or charitable body gives to a business for a particular cause.