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Funding glossary

Definitions for the most common terms founders run into when raising funds. Tap a letter to jump straight to it.

a b c d e f g h i j k l m n o p q r s t u v w x y z
General meeting
A formal meeting of a company's shareholders.
General Partner
a.k.a. GP
A General Partner is a manager of a venture fund. They analyze potential deals and make the final investment decision. General partners get paid through management fees and carried interest.

See also: Limited Partner

Go To Marketing Strategy
A go-to-market strategy is a detailed plan outlining the steps a business can take to engage with, and persuade, customers to buy their service or product. A go-to-market strategy aims to get a company ahead of the competition.
GP
a.k.a. General Partner
A General Partner is a manager of a venture fund. They analyze potential deals and make the final investment decision. General partners get paid through management fees and carried interest.
Grant
A grant is an amount of money a public, private or charitable body gives to a business for a particular cause.

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